Attracting the Right Clients: Strategies for Purposeful Traffic Generation

AI is no longer just a tech buzzword; it’s already changing how people search for services, including therapy. The way potential clients find you online is evolving, and if you know how to work with these changes, you can make it easier for the right people to discover your practice.

Search engines and AI tools are getting better at understanding not just what people are searching for, but why. That means the more clearly you communicate your specialty, approach, and values online, the more likely you are to connect with the clients who are a perfect fit for you.

3 Ways to Start Using AI in Your Marketing

1. Keyword Research for Therapists

   Use AI tools to brainstorm keywords and phrases potential clients might use to find your services. Think beyond “therapy in [city]” and consider terms related to your specialties, like “help for burnout,” “EMDR for anxiety,” or “relationship boundaries coaching.”

2. Content Creation That Reflects Your Voice

   AI can help outline and draft blog posts, articles, or FAQs that answer your clients’ most common questions. The key is to customize and humanize the content so it reflects your unique approach.

3. Track and Adjust Using Google Search Console

   AI works best when you pair it with data. Google Search Console shows you which search terms are bringing people to your site, so you can double down on what’s working and adjust what isn’t.

Watch the Full Training

I recently hosted a conversation with Chris Morin from Moonraker.AI where we walked through these strategies step-by-step including specific AI prompts you can use right away.

You can watch the full training below and as a bonus, we’ve also included the slides Chris presented during the session so you can easily follow along, review key points, and revisit the prompts anytime you need inspiration.

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