Are you a therapist looking for a business coach to help launch your private practice or take it to the next level?
You’re in the right place.
1:1 BUSINESS COACHING FOR THERAPISTS
Personalized support to help you start, grow, and run a private practice that's actually yours — in every sense of the word.
Building a private practice sounds simple enough. Until it isn't.
You're doing the work. Seeing the clients. Trying to figure out the website, the marketing, the money stuff — all while running an actual clinical practice.
And somewhere in there, you start wondering: why does this feel so hard?
Sometimes it's the practical stuff — the SEO, the copywriting, the fee math. But sometimes? It's deeper than that. It's the old story you have about money. The boundary you keep softening because saying no feels selfish. The way your nervous system convinces you that charging more is arrogant, or that slowing down means falling behind.
This is the work. All of it.
Not just how to market yourself — but why it feels so uncomfortable. Not just what to charge — but the beliefs underneath why you keep undercharging.
Managing your finances
No free time
No self-care
Burnout
Identifying your niches or specialties
Attracting ideal clients
Taking control of your schedule
Creating a better work/life balance
If you’re struggling with:
…You might be asking yourself:
“What am I doing wrong?”
Well, here’s the question I want you to ask yourself instead:
What would it take to build a private practice where…
You have a balance between your work life and your home life
You're earning an income that supports you, your family, your future retirement, and your other goals and dreams
Your schedule is in your full control and you have the freedom to take time off when you want to
You're booking full-fee private pay clients and transitioning out of insurance
Marketing feels easy, authentic, and even fun… and it gets you in front of your ideal clients
Self-care is a necessity and built into your business model
You're confident in who you work with, what you specialize in, your boundaries, your finances, and the impact you're making in the world
You're ending each day with energy and joy and you can fully unplug when you get home
…And doing it all on your own terms?
Now’s your chance to earn more, work less, and make the impact you want to as a therapist with…
1:1 BUSINESS COACHING FOR THERAPISTS
Get real-time business coaching for private practice owners so that you can design a practice that fits into your life… not the other way around.
I'm not going to fish for you. I'm going to teach you how to fish.
My goal isn't to hand you a to-do list and send you on your way.
It's to give you a framework — a way of thinking about your business, your marketing, your money, and yourself as an owner — that you can carry forward long after we stop working together.
We'll get into the practical stuff: website fundamentals, marketing principles, copywriting, fee strategy, attracting private-pay clients. And we'll get into the deeper stuff: how trauma shows up in your relationship with money, how your beliefs are quietly running your business decisions, how your boundaries are shaping your schedule and your income.
The mindset work and the business work aren't separate. They're completely tangled up in each other.
What makes this coaching model different is that you don't have to wait.
With real-time Voxer access Monday through Thursday, you can bring me a problem the moment it comes up and get actual coaching the same day. No saving up questions for the next session. No pausing your progress. Just send a voice note and keep going.
It's like having a business coach right in your pocket.
You need business coaching that fits into your life and makes it easy to get the support you need, when you need it, from a coach who’s been where you are.
This is perfect for you if:
✓ You're ready to do the work — not just hear about it. You want to be challenged, stretched, and equipped to actually run your business, not just have someone run it for you.
✓ You want to understand your business deeply — the marketing, the design, the financials — so you can make smart decisions going forward, not just follow a script.
✓ You're open to looking at the deeper stuff — how your money story, your boundaries, and your beliefs are showing up in your practice. This isn't therapy, but it's not not therapy either.
✓ You're building something you're genuinely proud of — not just a practice that pays the bills, but one that actually reflects who you are and how you want to work.
✓ You want a guide, not a gatekeeper — someone who walks alongside you, calls it like they see it, and trusts you to take the wheel.
Let's work together to create a balanced private practice that aligns with your values and helps you achieve financial abundance.
“Working with Audrey took my practice to a new level. I’m making more money than I ever have in my life and spending less time at work. Audrey will show you that you can have the schedule you want, make the money you need to, and have the time for yourself and your family that you wish you had.”
Rebecca Love
LSCW, Director of Heartwise Psychotherapy
MEET YOUR PRIVATE PRACTICE COACH
Hi! I'm Audrey Schoen, LMFT, and I'm a business coach for therapists.
As a practicing clinician myself, I'm here to help you find balance and fight burnout by designing your private practice to support the life you deserve.
I provide business coaching for private practice owners as well as therapists who are looking to start and build a successful business from the ground up.
I started coaching therapists because I've been where you are, and I know what it takes to get where you want to go.
When I launched my own private practice just 9 months after my twins were born, I quickly realized that I needed to craft MY perfect balance with work, parent, spouse, and self.
Prior to this, I was also fortunate to have many years of first-hand experience with business development and marketing both in and out of the mental health field.
Now, I love to share my knowledge and experience and see other therapists create a thriving private practice.
Ready to begin?
“Audrey is professional, organized, and helpful! Since working with Audrey, I terminated my lowest paying insurance and have gotten 5 new private pay clients in 2 months - Boom!”
Jennie Hardman
MSW, LICSW
Here’s how it works
Sign up for a 3-Month Private Practice Coaching with Audrey and you’ll receive
Real-time business coaching via Voxer, a voice messaging app — Monday through Thursday during business hours. Get interactive coaching on a daily basis so you can tackle problems as they come up, take immediate action, and keep your momentum going. No waiting for the next session. No pausing your progress. It's like having a business coach right in your pocket.
One 45-min Onboarding Session with Audrey — Set yourself up for success with this powerhouse planning and strategy session.
Lifetime access to ALL my courses (Instant access) — Download game-changing resources to support you with your fee setting, client consultations, marketing, and so much more. You'll have full access to the Vault from the moment you sign up to the time we complete our work together.
Shared Google Drive — Get Audrey's feedback on marketing copy and more!
PLUS! You can purchase additional 1:1 coaching sessions as needed to tackle specific problems in your private practice.
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3-MONTH PRIVATE PRACTICE BUSINESS COACHING PACKAGE
45 minutes + 3 months support | $1500/mo
*BEST VALUE!*
Kick-off with a 45-minute planning and strategy session to outline clear goals and create a path to achieving them. Follow up with 3 months of interactive messaging support for direct feedback, coaching, and accountability. Plus access to the the private resource vault and ALL my courses with lifetime access!
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ONE-TIME PRIVATE PRACTICE BUSINESS COACHING SESSION
50 minutes | $600
*DOES NOT INCLUDE BENEFITS OF 3-MONTH PACKAGE*
Discover the next right steps for your business goals in a 50-minute meeting. Follow up with questions via email on topics discussed. These sessions are best used for focused topics like launching your private practice, getting clarity on your niche and target market, charging what you’re worth, and more.
Lifetime access to ALL my courses
In addition to lifetime access to all my available courses, the Resource Vault for Therapists is robust and always growing.
Here’s a sneak peek at some of the tools you’ll have instant access to once you sign up for a private practice coaching package:
Facebook Group Marketing List
1-hour Copywriting Lesson with Templates
Content Goldmine for Copywriting
Live Demo of Squarespace Website Build
SEO Basics Training
And so much more!
Startup Checklist
Practice Tracker
Fee & Income Calculator
How to Hold Client Consultations Training
Practice Forms & Documents
Marketing Planner
Get the tools you need to grow your successful private practice.
NEXT STEPS
Ready to purchase your Business Coaching For Therapists Package?
Here’s what happens next:
Apply to work with me by clicking the button below. You’ll fill out a form to provide some information about your goals and struggles so that we can ensure I’m a good fit for your coaching needs. and choosing your private practice coaching package.
Once we decide to work together, you’ll receive a link to schedule your Onboarding Call, typically within 1-3 weeks.
You’ll get instant access to the Resource Vault and all the courses so that you can start your pre-work AND immediately get valuable tools like our practice tracker, fee and income calculator, a content goldmine for copywriting, and more.
After your onboarding call, your Voxer access begins and you’ll begin real-time coaching with me any time Monday-Thursday.
With this support, you’ll start putting all the pieces in place to build a balanced private practice!
Start your private practice coaching journey today.
“If you’re on the fence about working with Audrey, just freaking do it. OMG! The investment is so tiny compared to the huge gains you’ll have – not only financial but peace of mind.”
Gabby Jimmerson
LPCC
Other Business Programs Offered at Balanced Private Practice
You may be an already established business owner, but that doesn't mean you can't leverage our services to help increase your knowledge and understanding of the business process. We offer a variety of programs that will help you strike a balance in your practice today. I provide a range of programs for therapists to help them in their practice, from marketing coaching and training to business planning and consulting. This way you can begin building your private practice on your terms or restructuring it to fit your reality. In addition to One on One Business Coaching, I offer courses to help you start your private practice, increase your fees, and build a one page website. If you want to gain clarity and direction on building a thriving private practice, I'm here to help. Let's do the damn thing!
FAQs
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If you’re looking for business coaching for therapists, you’re in the right place.
I offer private practice coaching intended to help therapists build a business that increases their income, outcomes, and impact.
I do not coach on growing or optimizing a group practice, but I can provide referrals for that.
Whether you’re just starting your private practice OR you already have a private practice and you want to improve your results, I can help.
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It’s like having your business coach in your pocket! You’ll just send me a voice or text note anytime you need coaching, and I’ll answer Monday-Friday during daytime hours PST.
What’s so great about this is that you get real-time coaching and we can tackle problems immediately instead of waiting until they pile up. While this process is new to most of my clients at first, they always end up loving it!
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Yes! Private practice coaching can also apply to starting a therapy group, running intensives, or preparing to start life coaching in the future. I can coach you on all that and more.
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Yes! You can purchase additional 30-minute or 60-minute 1:1 sessions to cover any and all topics that you like. These sessions are usually best for tackling one problem area in your business, such as increasing your fees, getting clarity on your marketing, challenging your money mindset, etc.
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No problem. You can add 1 month or more of private practice coaching after your initial 3 months.
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I am typically booked about 1-2 months in advance. Once you fill out your application form, we’ll discuss when my next available start date is.
The good news is that when you book your Business Coaching for Therapists Package, you’ll get instant access to the ALL my courses and the Resource Vault. Inside, you’ll find prep work you can get started on right away, as well as tools that will be a game-changer for your private practice.
P.S.
from Audrey
I'm going to guide you — on your path, toward your version of a successful practice.
That means I'll give you frameworks, not formulas. I'll help you understand why something works so you can adapt it to your actual life and practice. I'll call out the mindset stuff when I see it — because it always shows up, and pretending it doesn't doesn't help anyone.
The therapists who get the most out of working with me are the ones who come in ready to think, ready to stretch, and ready to take ownership of what they're building.
You deserve a private practice that fits your life, not the other way around. And I'm here to give you the support — and the real-time access — to make that happen.
You're not here to build just any practice. You're here to build yours.